This post is the creation of Career Development Coordinator Irene Chan.

Have you explored LinkedIn, one of the most effective professional social media tools? Do you have a LinkedIn profile and have no idea whether or not it’s effective? This is a common experience for many students. Here is a list of the top 5 don’ts for LinkedIn:

1. Don’t include an inappropriate photo

Your photo is an extension of your online brand, so ensure that you create and sustain a positive first impression with your photo. When selecting a photo to represent your personal brand, make your face is clearly visible and that you are the focus of the image. The image should have a professional feel, but can be taken with a regular camera. Cell phone photos are not considered professional.

2. Don’t wait until you need a job to use LinkedIn

Networking is a process that takes time, and you will be more effective if you network before you need a job. This way, when you eventually find yourself looking for work, you will already have the connections in place to point you in the right direction. Remember to update your profile frequently and always showcase your most current role.  When you meet someone in person, be sure to add them on LinkedIn, too.

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